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2015 commemorates the 100th anniversary of the partnership between Levi Strauss and Co. and Cone® Denim. Cone Denim began in 1891 when brothers Moses and Caesar founded Cone Export & Commission Company in Greensboro, North Carolina, near the eastern foothills of the Appalachian Mountains. In 1905, they established the White Oak® Mill, named after a 200-­‐year-­‐old tree on its grounds. This mill would not only set the global standard for quality denim, it would become the world’s most iconic denim mill.

In need of a reputable denim supplier, Levi Strauss & Co. approached Cone, and in 1915 a historic agreement was struck granting Cone Mills the exclusive right to manufacture Levi’s® proprietary Shrink-­to-­Fit™ denim for the production of all Levi’s® Lot 501® Jeans. This Gentleman’s Agreement became known as “The Golden Handshake.”

Today, 100 years later, Levi Strauss & Co. still produces the 501® using Shrink-­to-­Fit™ denim from Cone Mills’ White Oak facility in Greensboro, and we continue unearthing archival details about the fabrics we developed through our history with Cone, reproducing them faithfully at White Oak. Each weave carries the secrets of our long history within its warp and weft.

To commemorate this anniversary, Levi’s® Vintage Clothing Fall/Winter 2015 collection pays special tribute to Cone Mills to honor the centennial of “The Golden Handshake,” the 1915 501® Jean, and the hardworking folk who joined hands to create it.

“The Golden Handshake“ – Key Items:

1915 501: This replica of the original 1915 501® employs red selvage denim that Levi’s® Vintage Clothing
collaborated with Cone Mills on for over two years, in order to ensure its authenticity. These jeans have two back pockets, exposed back pocket rivets, a cinched back and suspender buttons, single needle arcuate, two horse leather patch, and a crotch rivet.

1915 Sac Coat: Levi’s® Vintage Clothing has reproduced a men’s sack coat from the 1915 Levi’s® catalog.
Made using the newly developed 1915 replica Cone denim fabric, it has branded brass buttons and an oilcloth two horse patch.

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