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BEN SHERMAN Spring|Summer 2016

Distinction, pride and modern Britishness are at the forefront of the Spring Summer 16 collection from Ben Sherman. Tinged with signature detailing throughout the collection, nodding to the brands strong heritage and DNA throughout the drops.

The collection is comprised of three main themes; Carnaby Gingham, London Vinyl and British Beach Huts. All with a recognisable Ben Sherman authenticity and confidence, exuded by the Ben Sherman wearer. Each evoking the brands history and heritage.

The collection and campaign kick-off with Carnaby Gingham. This drop encapsulates the sights and swinging sounds of 1960’s London. Visions that are rich in the cultural history of music and style, sitting perfectly with the origins of Ben Sherman. Celebrating Carnaby Street, both a hub of inspiration since 1963 and home to our flagship store today. The traditional use of checks and gingham re-explored and developed, evolving into an abstract pattern of rich colour and textures. The colour palette for the story mixes royal blue hues, with dark navy, greys and summer shades of moon to the collection together.

The next story for SS16 is London Vinyl. Following on from Carnaby Gingham, it seemed only sensible for the design team to next explore the musical avenues of 60’s London. It was, during that decade a mecca of record shops and vinyl collecting, and with vinyl making a resurgence it was the perfect next chapter to the spring collection. The collection presents enlarged vinyl prints as well as smaller more intricate detailed prints, both equally celebrating the Ben Sherman roots within the music scene since ‘63. The colour palette has highlights of jade and bottle green, set against petrol blue, all completed by light summer grey.

The collections final theme is British Beach huts. This is a marriage of bright candy colours and iconic British beach scenes; reflecting the personality and legacy of the Ben Sherman brand and its Brighton foundations. The collection sees the use of digital printing, duo tone photography and hand drawn motifs to rejoice in the sentiment and longing for those warm British days spent on the beach. The colour palette has highlights of navy, ocean blue pops and sky blue; refreshed with summer corals and chalky yellows.

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