Michael Garrett has been quietly positioning his namesake brand from the center of New York, Paris and London’s new love affair - Berlin. As much as he’s a European transplant, the American born 26-year-old feels right at home navigating an ultra competitive luxury market. Fearless and in pursuit of a personal obsession with rich materials, the newcomer has found industry validation with practical credentials - let the product speak for itself.
Complementing GARRETT’s distinct material applications and a ‘Made In Italy’ stamp of approval is an equally ambitious branding strategy. A serially ascending ISSUE MARK acts as a functional indicator designed to communicate and archive the inspirations that distinguish each new collection. Furthermore, @garrettissue delivers the platform for the brands digital imprint.
Entitled ‘ISSUE 2’ a bold collection of leather goods and accessories establish an intersection between ancient elements of the past and ornamental signs of the future. Hi-frequency embossments, fossilized ferns revealing forgotten metals, the remnants of prehistoric DNA, architectonic laser engravings, and powdered tones of primal stone create the foundation for the material story. In addition to innovative material developments ‘ISSUE 2’ also features two new styles - the NINA TOTE and metallic framed box clutch called CAPSULE.
After garnering the attention of influential retailers such as Brown’s London and Luisaviaroma in it’s first year, GARRETT’s vision for an experimental accessories brand, which combines the advancement of materials with a commitment to the power of storytelling, is firmly fixed on the future.