fresh

Fresh creates modern alchemy by fusing innovative natural ingredients with time-honored beauty rituals for a sensorial experience that is as indulgent as it is effective.

In 1991, Lev Glazman and Alina Roytberg, Fresh Co-founders, set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective. It was Lev and Alina’s passion and clear vision that made Fresh the first company to pioneer the use of natural ingredients like sugar, milk, soy, and rice in modern day beauty treatments. They continue to launch brilliant beauty innovations, seeking out unique, natural ingredients used in time-honored rituals from across the globe.