FRED PERRY Laurel Wreath | RAF SIMONS

“I think the (Fred Perry shirt's) success comes from the fact that it is a very basic casual garment that has found its way into all layers of society, music and sport.”

“It’s interesting for me to see how I can update these icons”

“UK style and music had a strong influence in Belgium, I became aware of the label through all the subcultures that adopted the Fred Perry shirt. I only realised the tennis connection at a later age.”