The brand El Naturalista was created in December 2001 in Rioja, a fertile and prosperous region, home to a flourishing handmade shoe industry recognized for quality and craftsmanship since antiquity, and known for its healthy balance between tradition and modernity. Our logo "Frog" was created in February 2002. It symbolizes the fertile earth and embodies simple, everyday pleasures.
Since its inception, this company has been shaped by a team driven by the desire to create a business model that conveys their philosophy of profound respect for human beings, social conscience, and environmental awareness to a public concerned about their lifestyle and its impact on our planet.
El Naturalista’s corporate philosophy is based on an unwavering passion to make quality products while always respecting people and the world around us. El Naturalista does not comprehend nature without people, whom we consider our most precious natural resources. For this reason, social responsibility is an important pillar of our company. Through our Project Atauchi, we allocate significant part of our profits to the education of children and the disadvantaged. We believe in nurturing human values and the family as a part of our corporate ethos in order to maintain a sustainable and responsible company.