Effekthascherei

Since 2010, the Berlin Streetwear label EFFEKTHASCHEREI (German for "claptrap") is standing for Wishful Thinking and Self-Importance; Once founded in the line of a Berlin club, Effekthascherei showcases colorful graphics and specially adapted Louis Vuitton looks within lomographic pictures. Multicolored letters represent claims like 'Wealth Instead Of World Peace.', the current collection promises 'Straight Blessedness'.