In 2010 the first Moncler brand Grenoble collection designed for men and women and destined for outdoor sports was launched. The collection, which is technical but still features elements of fashion, is inspired by the brand’s time-honoured garments, particularly for skiing.
Grenoble men and women was created in 2010 as a technical collection with fashion-related content, aimed at outdoor sports.
The collection, inspired by time-honoured Moncler garments used for Alpine sports, offers a range of outfitting products for the autumn/winter season, as well as for spring/summer.
The Grenoble collection is aimed at the mid-to-high end of the market, and is distributed through hand-picked channels to preserve its exclusive nature.
The origins of the name reveal its roots: indeed the Moncler brand was established about sixty years ago from an abbreviation of Monestier de Clermont, a mountain village near Grenoble in France. It was here that in 1952, René Ramillon and Andrè Vincent founded the Company, which was initially dedicated to sporting garments for mountaineering.
The first Moncler down jacket was made in 1954 and its outstanding technical performance made it an instant hit. The same year Moncler actually supplied the technical equipment for the Italian expedition to K2; in 1955 it supplied the French expedition to Makalù and in 1968 Moncler became the official supplier of the French skiing team during the winter Olympics in Grenoble.
In the ’80s Moncler garments became more diffuse, becoming a fully-fledged “fashion phenomenon” amongst younger consumers.
In 1992 ownership of the Moncler brand was acquired by the Pepper company, before transferring to Fin.Part S.p.A. in 1998. This company operated in the high-end clothing sector, and its aim was to create a reference point within the Italian luxury goods market.
In 1999 Remo Ruffini became part of the Fin.Part group with the role of Creative Director of Pepper, and began a process of repositioning the brand. This led to Moncler products becoming increasingly unique in nature.