CROPP is an international clothing brand which represents the young urban lifestyle. It is purpose-designed for young rebels, immersed in urban culture, who express themselves through street art, urban sports, social media and events, but also through their individual style and desire to live their life in their own way. CROPP finds its inspiration in hip-hop, skate and urban culture, in this way addressing the needs of the young generation.
Culture CHARACTERISTICS: full of interest in the world, with passion for novelties. Loud, expressive, brave and crazy. A rogue who wants to be bad and attract a lot of attention. He plays with fashion. He wants to stand out in the crowd, so he experiments with styles and novelties, plays with form and colour.
Collective CHARACTERISTICS: interested in anything new. Appreciates comfort and creative wear and is an example for younger guys to follow. He creates his own image according to trends in youth fashion but is also faithful to streetwear fashion and culture. Immersed in the net, he follows blogs. Wears comfortable, classic clothes but his accessories talk. Looks for challenges, is not afraid to express himself.
Sport CHARACTERISTICS: A young, active guy. Involved with urban sports, dynamic though laid back. Likes and wants to feel free. Full of energy, smart. Comfort and creativity are important to him. He “lives in the street” – parkour, basketball.
Casual CHARACTERISTICS: A classic young guy; uni or secondary student, aware of his existence. He counts on comfort and the universality of clothes though fashionable colours and cuts are important to him. Interested in pop culture. Aware of his own “I”, spontaneous, interested in novelties and trends.
STREET SOFT CHARACTERISTICS: The top student type, dutiful, sensitive, subtle and delicate. She has no definite hobby though experiments with fashion. Cares about what others say, wants to look like her peers. She spends her free time with her boyfriend or family at the cinema or in a circle of friends. Her choice of clothes is safe with classic, simple cuts and toned-down colours. Follows instant trends.
STREET HARD CHARACTERISTICS: Likes to play with fashion, styles. She is interested in the world, goes to parties a lot. She is open and bold, wants to be an individualist. Spends her free time partying, sitting in pubs, going to concerts and fashionable places. Her clothes are original, with a sharp twist; she wants to feel feminine and stand out in the crowd. Wants to be noticed, look pretty and trendy. Combines various styles, chooses the trends which fit her body shape.
SPORT ACTIVE CHARACTERISTICS: Energetic optimist, full of fun and joy. Spontaneous, active, carefree; her hobby is sport, in which she is involved with a group of her mates. She spends her free time on the slope or in the fitness club. Likes to spend her time outside, runs. Chooses sporty clothes in original patterns. Likes colour, pays a lot of attention to comfort and functionality, wants to stand out, to be noticed.
SPORT EVERYDAY CHARACTERISTICS: Energetic, full of fun and joy, spontaneous, doesn’t care much if she fails. Carefree, spends her time actively with her peers, friends; she appreciate friendship. She follows the trends that her environment accepts. It is important to her to have fun, to let her hair down, go a bit crazy. She likes to spend her free time sitting in the pub, partying, outdoors with her friends. She chooses sporty, everyday clothes. Comfort and functionality are important to her. She needs to feel well in her clothes. She only chooses the trends that make her feel good.