Chie's goal in designing footwear is to create styles that are femenine, fun, and truly comfortable. Every Chie Mihara shoes features an anatomical footbed that Chie designed specifically to accommodate a woman's foot.
She draws on facets of her multicultural background when creating her collections: Brasil informs the femenine details; Japan influences her design approach; the U.S.A contributes practicality; and Spain is the source for the high quality of construction.
Chie wants women to visually and emotionally connect to her shoes, while she takes care of the practical side with careful attention to arquitecture and craftsmanship.