Founded in 1997, DAY Birger et Mikkelsen has grown to become one of Scandinavia's most successful fashion brands.
Inspired by Asian tailoring and culture from over a decade spent in Asia, founder Keld Mikkelsen wanted to create a business focused on a design driven product with a craftsmanship revival - manifested in details such as embroidery and beading - and focusing on contemporary everyday glamour.
During the past few years, the global ethnicity that initially characterized DAY Birger et Mikkelsen has become urbanized to appeal to metropolitan bohemians. To ensure continued creativity, individuality and longevity, DAY creates inspirational key looks and iconic designs within contemporary, classic and bohemian aesthetics that represent flexibility, responsibility and value for money.
DAY Birger et Mikkelsen comprises womenswear, menswear and interior collections, two Danish flagship stores and points of sale in more than a thousand shops across 25 countries.