The Story Behind the Brand.
Born and raised on the East Coast, GANT is the original in American sportswear with European sophistication.
From the outset, GANT was known for the quality of its shirts. In the early days, when the company was in the business of supplying shirts to other retailers, a discreet GANT trademark was added: a little diamond with a “G” in it, stamped on the tail of the shirt. This mark was the customer’s assurance of quality just as much as the retailer’s label inside the collar. By the mid-1950s, the Diamond G had become part of the American menswear history.
The Diamond G line is based around such key words as uptown-downtown, desk-to-dinner and travel, focusing on versatile and adaptable tailoring, travel-friendly shirts, suiting and modern separates. Outerwear is city centric and the coats are light and packable – trans-seasonal, inspirational and iconic.
The new GANT Diamond G line is shirt-centric. It focuses on versatile tailoring, travel and a sophisticated off-duty look.