"I have often said I wish I would invented blue jeans.The most spectacular, the most practical, the most relaxed and the most nonchalant.They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes." Yves Saint Laurent
A statement strong enough to intrigue Indra Kaffemanaite, the creative force behind Balossa white shirt.
"I would say the same for the white shirt - the most practical, easy, sexy, spectacular and relaxed cloth. Brilliant piece of clothing that has been re-done and brought back in many concepts but has never given up to amaze me."
In Balossa we aim to reinvent, bring to life and twist a little a basic notion of a piece that has everything - simplicity, comfort, originality, elegance, trend ! We want to add some details, play a little with forms and volumes, shift ideas into shapes and create the ultimate new cloth - the contemporary white shirt that will fit modern women in a completely new way. Give them new expression and allow them to experiment with the classics.
Many great designers have reinvented the white shirt and we are following in our own fashion. Strongly believing that a timeless piece can never be boring. Simply gorgeous in all shapes and forms.
This is our Balossa!
Indra Kaffemanaite born and bred in Lithuania during the years of Soviet Union. When comunism was in scarcity and lack of any choice of clothing, and more so fashion this ambitious 17 years old Lithuanian girl already knew she wanted to know the craft of dress making. Waiting for her father to bring the next "Burda" magazine from the "modern" West Germany so she can make the next trendy pattern into a fashion piece. Developing her skills and natural talent she started making clothes for Russian clients and by her twenties she was already making money out of her craft.
With that clear notion on her mind of a different life Indra moved to Italy for a new beginning. Travelling for years and experiencing a variety of ventures, she always knew that her dream wont simply vanish. "Better late than never" - she would say smiling at life's mysterious ways. She went to one of the best know fashion schools in 2005 - Carlo Secoli, Milan, well known as the best academy for pattern making. An year in Fashion Service working out samples for the biggest fashion names like Iceberg, Maurizio Peccoraro, Giambattista Valli and many more. With that added to her resume and the genuine talent aknowledged, transformed the young Lithuanian into a proffesional designer.
Indra launched her white shirt Balossa project in 2014 and is striving for a firm place in the world of fashion.