ANNIE P

ANNIE P brand was born in 2006 from the producing experience of two young entrepreneurs, Anna D'Eredità and Pietro Lacarbonara, who shared a dream: The desire to embark on a recovery path of the traditions of excellence of the Outwear Italian District.

Located in the south of Italy, in Puglia, Martina Franca is the over a century italian established manufacturing valley of excellent coats. This is the place that combines the traditional hand tailoring with the industrial processes, reaching peaks of quality, from design to modeling, from the care of choosing the best fit to the raw materials, from cutting to manufacturing, from the board to the final quality control.

Their adventure started more tha a decade ago as exclusive manufacturers on behalf of prestigious brands such as Burberry's, Moncler and Ermanno Scervino, to name a few. After becoming one of the master coats, trenches and feather jackets Italian production companies, in 2006 they gave birth to ANNIE P, their outerwear collection, as an expression of their natural vocation of Italian couture.

The ANNIE P logo represents the fusion both of the love between Anna and Piero, where Annie stands for Anna's nickname an P for Piero, and the love and care in the production of high quality outerwear.

The international brands's style team is leaded by Anna, while all the production process is under Piero's expertise. Every decision and manufacture step is made from the headquarters of Itria Moda srl, their company located in Martina Franca, in order to assure true 100% made in Italy items.

A new era of the label is decreed by the line of the Spring/Summer 2013, where the brand moves the first important steps from an outerwear towards a total look collection which emphasizes the tailoring traditional Italian finishes and fit, with an innovative design, giving each item a unique yet glamorous contemporary allure.

Today the brand distribution strategy, centralized in its new Milanese showroom, focuses first on imposing on the italian marketplace by increasing its presence, then on penetrating in the main international markets.