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HUGO

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HUGO

updated 7 February 2012

Spring/Summer 2012 ©HUGO BOSS AG

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Women's clothing, Lingerie, Women's shoes, Men's clothing, Men's underwear, Men's shoes, Sportswear, Accessories, Swimwear, Bags, Eyewear, Jewelry, Perfume

Designer
Eyan Allen

Since 1993

Group of HUGO, BOSS Hugo Boss, BOSS Green, BOSS Selection, BOSS Black, BOSS Orange

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In the HUGO BOSS brand universe, HUGO stands for innovation with a fresh difference.
The brand fuses these signature qualities with its roots in traditional tailoring to present a balanced blend of classic craftsmanship and modern, graphic shapes with imaginative detailing.

For Spring/Summer 2012, HUGO Creative Director Eyan Allen drew inspiration from the British artist Melinda Gibson. The focus lies on her collages: works in which she mixes and rearranges images, materials and surface textures to create new dimensions.