SIMONETTA RAVIZZA

BRAND PHILOSOPHY

A laidback, sophisticated, contemporary look. For a woman who loves to express herself through the clothes she wears, enjoying the exclusivity of refined and covetable, yet highly versatile clothes. Heritage and glamor, craftsmanship and innovation come together in Simonetta Ravizza's total look, which elects fur as a statement of style and individuality, reinterpreting it in new shapes and forms, inspired by the excellence of Made in Italy and the on-trend spirit of contemporary life.

A luxury-à-porter philosophy that keeps pace with urban life, teaming fur with soft leather, exquisite silks and fine lace, to create clothes and accessories that take the wearer seamlessly from day to evening. And then the hands of craftsmen at work: devoted, skilled, attentive, able to transform any source of inspiration into a tale of elegance, style and seduction. A journey of passion, tradition, detail and research. For an all-Italian story, capable of traveling the entire world.


HISTORY

Founded in 1990, from the family business - the Annabella Maison - in just over twenty years the brand has transformed the fur into an iconic piece, luxurious and versatile, perfectly suited to day-to-day wear and fit for every occasion. An essential wardrobe passe-partout, reinterpreted, renewed and updated by the designer with an eye ever on the client’s needs as well as international fashion trends. The global philosophy of a brand that, over time, has created its own vision of prêt-à-porter, bringing an elegantly cool, dynamic and relaxed femininity to the catwalk.

All the glamor and beauty of Made in Italy are revealed in the flagship boutique in Via Montenapoleone, in the heart of Milan’s fashion district, supported by strong growth abroad, thanks to the opening of single-brand boutiques in Russia and expansion into the world’s most prestigious multi-brand stores, with corners and departments that encapsulate the style, creativity and contemporary luxury of Simonetta Ravizza.