MANDARINA DUCK

HISTORY

ORIGINS.
Mandarina Duck, the Italian fashion company specialised in leather goods and travel items, was set up in 1977.

Ever since the beginning, the brand’s icon has been the Mandarin duck – the cute, colourful traveller and lifelong mate. This makes it the perfect representation of an unstoppable desire to explore the many dimensions of style, design and colour, without losing sight of its peculiarities.
Since its very first collection colour has been key for Mandarina Duck, with the boldly coloured UTILITY line launching in the brand’s first year on a leather goods market monopolised by conventional and almost exclusively monochrome products.

Season after season, the use of colour became increasingly important.

DEVELOPMENT.
The company quickly achieved considerable acclaim on the world market and a significant presence on wholesale and retail channels.

Over time the products, models and colours came to express the increasing amount of experimentation being done into new materials and original aesthetic and functional solutions.
A constant eye on lifestyles led the company to anticipate or harness emerging trends: high tech and post-modern are the guidelines for its new products.

Collections have to meet the constantly changing relationship between consumer and product: buying choices are increasingly dictated not only by necessity but by emotional impulses.
The consumer is seeking a more personal relationship with his/her belongings; in addition to practical and functional requirements, products must have an all-round attraction and an emotional connection.

It is to meet these requirements that collections have been created by an in-house team of designers constantly on the lookout for new sources of inspiration, forms and materials.



TODAY.
In July 2011 Mandarina Duck was acquired by the E-Land group, a Korean company and a major player on the Asian fashion market.

E-land has continued to consolidate its presence on the European market and, with its acquisition of Mandarina Duck, intends to re-launch the brand on the global market, starting from the contemporary reinterpretation of its great key values.

The aim of a continuous research, is to offer easily understood, creative, authentic solutions in a modern, witty, informal style for demanding, curious, positive people on the move.



BRAND STYLE AND IDENTITY

Mandarina Duck is an innovative brand offering creative and original solutions with a contemporary, informal style to a demanding, curious, positive and on-the-move consumer. It is able to offer an extraordinary level of functionality thanks to an unmatched combination of solutions and smart design, unconventional materials, original use of colour and painstaking attention to detail. The emotions channelled by the product are not purely aesthetical, but express an interest in finding functional, smart and original solutions.

The appeal of the collections goes beyond mere “form” to comprehensively involve the senses of touch and sight; these senses must be coordinated and channelled by a broader, global project that can perceive and act on cultural shifts and changes in taste.