Roads Luxury Group Ltd is an international lifestyle brand consisting of three companies: a publishing house, a fragrance house and a film production company.
A young and resourceful company, the business is built around the cornerstones of present-day culture, freethinking, original design and intelligence.
The company is based in Dublin, Ireland, and is founded and operated by Danielle Ryan. Danielle’s family are the founders of a number of aviation companies, including Ryanair. Though a consummate businesswoman, Danielle’s passion has always been the Arts. Having graduated from the prestigious Royal Academy of Dramatic Art (RADA) in London, Danielle began to develop plans to establish a similar National Academy of Dramatic Art in Ireland alongside Trinity College Dublin.
The Lir - National Academy of Dramatic Art opened its doors to students in 2011 and offers a BA in Acting and Masters in Fine Art in Directing, Playwriting & Stage/Costume Design. It offers the highest international standard of training for careers in theatre, film, TV and radio.
It was following the set-up of the Academy that Danielle developed the concept for Roads – a brand that creates beautiful products influenced by all aspects of culture. Often collaborating with artists for the design and communication of its products, the brand curates from a vast range of sensory experiences and relevant modern-day sources in order to achieve this level of creation.
Roads is a cultural lifestyle brand. Although it has many routes of expression, the products of Roads marry together. They share the same philosophy, are inspired by the same artistic, stylistic and cultural influences and share similar visual designs.
Danielle says: ‘There are many reasons why I wanted to create Roads but, above all else, I wanted to create an artistic brand that would not be limited by its own definition, not pigeonholed or confined to only one idea. It will develop and grow according to our customers’ interests so there is no limit to its potential.'