THE ENTERPRISE LUDWIG REITER
The Ludwig Reiter shoe manufactory was founded in 1885 as a craftsman’s workshop and is still owned by the family in the fourth generation in Vienna. Since many decades, Ludwig Reiter is one of the few factories in the world, and the only one in Austria, to produce exquisite shoes after the traditional Goodyear welting method.
The factory in Wiener Neudorf, situated on the outskirts of Vienna, has 40 highly skilled craftsmen, who manufacture about 30,000 pairs of shoes per year. The special asset of the factory are the „Private Orders“. The client has the possibility to create his own personal shoe, out of a wide variety of models, lasts, leathers and soles. This makes it possible to individually design about 100,000 different shoes, may it be a crocodile boot, or rather a cordovan oxford.
Today Ludwig Reiter is also well known for it’s high quality sport shoes and accessories in many countries. With designs such as the „Trainer“, the „Bowling“ or the most prized creation, the legendary „Maronibrater“, Ludwig Reiter was an international fashion pioneer which initialized cooperations with Designers such as Helmut Lang, Wolfgang Joop, Paul Smith and Werner Baldessarini.
Ludwig Reiter distributes it’s products through 6 own stores in Austria, Germany and Switzerland, and two franchise stores. One of them has opened in 2009 in Beijing/China. Furthermore, about 200 high-end boutiques in Austria, Germany, Switzerland, Italy, Netherlands, Spain, United Kingdom, Japan and the USA sell products of Ludwig Reiter.
In the year 2010 Ludwig Reiter not only celebrates it´s 125th anniversary and in the year 2011 its is planned to move the manufactory to the recently bought castle Suessenbrunn in the northern outskirts of Vienna, where another unique treasure will give future to tradition.