Syoaiya Inc. is founded by Ken-ichi Iwaya in 1997, in Kurashiki-city Okayama, Japan.
Syoai literally means “a dye method which uses extract from natural indigo leaves without containing any chemical substance” in Japanese. The company name Shoaiya is named after our great concern and affection for the surpassing beauty of its blue color. The textile manufacturing, sewing, and effect processing of those items are all made in Japan. Pure blue japan & Syoaiya is particular about comfortability and silhouette in detail in addition to original indigo color and superior sewing techniques.
The rough texture of selvedge denim, soft and lithe cotton and knit shirts…
Pure blue japan & Syoaiya like to stress the original indigo color made in fully controlled rope dyeing facility in Japan, unique touch and feel, and excellent sewing technique. As the aging and wear by each item is taken into the consideration, different variations of blue are used by blending original indigo. The company owns specially customized looms and knitting machines so that diversity in texture are achieved by paying close attention to the material yarn quality and yarn surface shape. Please enjoy the delicately produced items which originate in Japan.