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495 Stores for

Dr.Martens

updated 3 September 2011

Spring/Summer 2011

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Women's shoes, Men's shoes

Since 1952

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DR. MARTENS CELEBRATES ITS 50 ANNIVERSARY

10 CULT CLASSICS SONGS

10 CONTEMPORARY MUSICIANS

10 EMERGING AND ESTABLISHED DIRECTORS

1 st April 2010 marks the 50 the Anniversary of the Dr. Martens boot. The 1460 boot was named after 1st April 1960, the day of the first production.

For five decades this famous boot has been worn by the ordinary workers for whom it was designed but also by rebels and non-conformists of all stripes. It was adopted first by the skinheads, later by other sub-cultures and was often worn by musicians for its authentic, working-class appeal.

Dr. Martens and music have been closely associated for 50 years. Now Dr. Martens has enlisted ten contemporary bands and ten film directors to help celebrate its birthday.

On 1st April 2010 Dr. Martens will be releasing some newly recorded music and videos onto the internet. These tracks will be a mix of contemporary takes on ten cult classics songs. The musicians are a diverse group of talented artists from across the globe, representing different musical genres. The film directors, established or emerging, are known for their originality and innovation. The result is a collection of music and videos that reflects the broad range of groups who have adopted and customised Dr. Martens over the last 50 years.

For the collector of Dr. Martens boots as well as new converts, an exclusive offering of the 1460 and 1461 style will be released to select outlets around the globe. Available in a limited run of 1,460 boots and 1,461 shoes (per colour), both styles are presented in Black and Cherry Red. The ‘Made in England’, utilitarian collection becomes even more distinctive with the exclusive use of polished pebble leather coupled with gold heel loops and eyelets.

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495 Stores for

Dr.Martens

Dr.Martens

updated 3 September 2011

495 Stores for Dr.Martens