Jeckerson conveys the story of city men who exploit their metropolis and its most secret corners, but are always ready to find the energy and freedom to escape and travel. A man connected with others, but also in harmony with himself and the world around him. A man that gives meaning to his own time and to his leisure time – far from the crowd and from transitory trends. The Jeckerson man seizes the best in all situations in life: during his working day, a weekend out of town, or when exploring new countries and traditions abroad. Whether in a café in Bologna or in Paris, on a golf field in California or Scotland, in an African desert, or enjoying the New York skyline, the man that wears Jeckerson is always ready to seize the best in life, always looking at the bright and colorful side of things. The history of Jeckerson is made of images, colors, and feelings. A heritage that the Brand intends to update and certify through a constant search for fabric and quality, modern cuts and wear, prewash innovations, refined color combinations, patterns, and graphics. The new world of Jeckerson would not be complete without the Jeckerson woman who filters fashion, attitude, and traveling in a feminine style: as a discovery and a journey. A woman that explores the endless facets of the new Jeckerson world, an ideal traveling friend – both for taste and sensitivity. Who loves Jeckerson is fond of modern fashion in constant evolution – the kind of fashion dedicated to a refined and emancipated style “explorer”. Worldwide travels and life experience become knowledge blended with constant contamination, where the Jeckerson man discovers and experiments new zest, colors, designs, patterns, and textures, always taking along his rarest luggage: a suitcase of cosmopolitan elegance. No longer trend-setters, but trend-explorers.