Smaak Amsterdam is a typically Amsterdam brand that is run by a small, close-knit team with a true passion for bags. Having found its way to the hearts and closets of many fashionistas in the Netherlands, Smaak is now rapidly expanding into Europe!
Smaak was established in 2010 by André Grundmann, who was the owner of a well-known fashion store in Amsterdam. His decision to start designing and producing his own bags proved an instant success, as Dutch celebrities and it girls soon started wearing his beautiful, colourful designs. Today, Smaak bags are sold by numerous retailers in the Netherlands, from high-end department store De Bijenkorf to fashionable boutiques. Smaak also has four flagship stores - in Amsterdam (2 x), The Hague and Rotterdam (See ‘Stores’ for contact details) – where you can see and shop all Smaak products.
Smaak’s collections are very dynamic, offering new colours, new models and new accessories every season. Whether you fancy classic handbags, fashionable clutches or cool totes; Smaak has the bag for you! Our products are trendy yet timeless, and made of the finest leather and hardware, so you can enjoy them season after season.
Shopping at Smaak is a wonderful experience that you really can’t afford to miss if you love high-quality bags. Our website, and especially our stores are a true paradise for those who appreciate great design and quality. Visit Smaak and you’ll feel like a child in a candy shop: there’s so many sparkly colours and classy designs that you’ll wish you wouldn’t have to choose! Enjoy browsing our site or come and visit one of our stores!