Branting

About the company

The company was founded in 1999 and we emphasize on designing clothes for women. Our studio is located near the beach on the island of Gotland, Sweden, in the middle of the Baltic Sea. Our chief designer and founder, Annette Branting, started the company because she wanted to channel her thoughts and ideas into something creative, and at the same time to be free from the restrictions of being employed. In short, she wanted to do it her way.

Annette is well educated in pattern construction & design and is therefore one of the few designers who is familiar with the entire chain of production and plans her own working routines in the sewing factory. Today she has a close working relationship with everybody in the company and this contributes to the staff's effort to pull in the same direction. Our fabrics are selected from all over Europe and the garments are produced mainly in Lithuania. Branting's production adheres to a pro environment policy and is carefully selected in order to guarantee a strict non child labor work force.

Ideas & Inspirations
We create our garments through feeling and instinct. We try to feel what is missing and what we long for. Every collection lives its own life and is borne out of our ”mind babies”. We get our inspiration from our close surroundings, this peculiar place, the island of Gotland in the middle of the Baltic Sea, with its inspiring nature and the surrounding sea. Yet our travels also take us to many major cities around the globe, where we get inspired by the hustling city life and its extraordinary inhabitants. These impressions are melted together and brought to life in our collections. This process makes us create funny, stylish and exciting clothes, suitable for a night club in Barcelona as well as in front of a fireplace in a ski lodge in Chamonix.

Clientele
We focus on modern strong women in the "mental age group" of 18 to 40 who want to make a statement about themselves and have the courage to be looked at. We aim for our collections to mirror our customers need for comfort and sensual femininity. When a customer is wearing our clothes, she should get the feeling of being unique and individual and that she will be able to find something that is made ”only for her.” To buy Branting should give the wearer a sensation of joy, individuality and esthetics.

Availability
Our main goal is not to be a new fashion conglomerate, but rather to sell a selected range of garments to an exclusive number of fashion boutiques in many countries. Currently we have some 200 retailers across Europe but are found foremost in Scandinavia. We are also breaking new ground in the Benelux and Germany.

The Future
Our future goal is to be established in all the major fashion cities around the globe and also to strengthen our position in Scandinavia.