BLAUMAX started 1978 in Vienna as a trading company with retail stores selling designer labels.
In 1988 the first branch store in the name of BLAUMAX was established.
Soon BLAUMAX started with its own collection and since 2007 the products are distributed and available in the finest stores around Europe.
Already with the beginning of the first collection in the 90s, BLAUMAX was inspired with the spirit of the fashion at this time.
Focus is on creating quality designs in neoclassical cuts.
The philosophy is an uncomplicated approach to fashion, providing the customer with quality, stylistically self confident pieces.
Many of the styles are carried for seasons and are readily available for the wholesale customers from an extensive stock in Vienna.