Since 1896 Guido Guidi, Giovanni Rossellini and Gino Ulivo estblished "Conceria Giudi e Rossellini" at Pescia in Tuscany. here the art of leather tanning can be traced to the middle age, when a guild of tanners and shoemakers existed since XIV century.
Passion for leather and respect for its tradition are the only meanings of Guidi's shoe collection project. he refuses to mass production logic being focused on his own independent research beyond all the tendencies. Shoes for all those who really want soemthing unique with a twist of tradition. Shoes that only a craftsman would be able to make, coming in soft, candid hides or in a distressed, strong smelling, thickened leather. Guidi is synonymous with the tie existing between the object and its possessor.