AZIZI

SORAYA AZIZI comes originally from Kabul and lives in Hamburg, where she studied fashion design at the AMD Academy of Fashion and Design. Here she focused on acquiring the manual skills of her trade, particularly in draping.

After working for fashion studios and a fashion mail-order firm, in 1998 she set up her own design studio, while continuing sales activities in her own salesrooms in Hamburg for another two years.

Since 2001, she has concentrated on developing her own fashion brand that was launched in 2005 under the AZIZI label. Meanwhile she holds fashion collections twice a year that combine discreet elegance with effortless functionality, addressing women and Men who appreciate clarity and perceived value.

"My fashion embodies an approach that emphasises personality without going over the top. It lives for itself rather than for a specific style." Soraya Azizi