Ana Šekularac

Fashion designer Ana Sekularac is the designer of choice for the international fashion elite and the synonym of truly modern elegance and refined style.

Since graduating from the Istituto Marangoni’s Milan MA, and the launch of her eponymous fashion label at London Fashion Week in 2007, Ana Sekularac has continuously build her fashion house to national and international acclaim. Being at the forefront of design, Ana pushes boundaries without compromising on style – creating clothes that underline the beauty, personality and inner strength of a woman.

Her design sensibility and the combination of individuality, modern elegance and traditional craftsmanship makes her signature label a preferred choice for both the fashion conscious and the seekers of timeless style.

Today the fans of her designs include Thandie Newton, Anna Friel, Sophie Ellis- Bextor, Fergie from the Black Eyed Peas and Victoria Beckham.

The Ana Sekularac Signature Collection is sold in the United Kingdom, Spain, Switzerland, Serbia, Malaysia, Kuwait and Bahrain.



Biography

Ana Sekularac was born in London. Her childhood was marked by constant family moves. She had lived in Great Britain, Sweden, Italy and Serbia. Being exposed to different cultures in those early years establishes her as a person and plays important role in her creativity later on.

Her start in fashion industry started in 1993, when she entered the MTV/ Ford Supermodel of the World Competition where she made the finals and was discovered by Iris Minner who immediately signed Ana with the famous model agency Eye for I in Milan where she worked for the likes of Gianfranco Ferre and Miu Miu.

Ana Sekularac then went to study for her degree in Business Administration & Marketing at South Bank University, London. After completing her degree, Ana returned to Milan to do a Masters degree in Fashion Styling at the prestigious Instituto Marangoni and was chosen to style the Young Generation fashion shows on schedule Milan Fashion Week. In Milan, Ana was first assistant to the editor of Cosmopolitan Magazine before returning to London to work at the fashion desk of The Daily Telegraph.

Since the foundation of the Ana Sekularac atelier and the launch of the Ana Sekularac signature label during London Fashion Week, the designer has gone from strength to strength. She has presented her work during Milan, London, Paris and Belgrade Fashion Week through video presentation,live performance, music, live installation and catwalk.

Ana's collection was feature in the main fashion and art magazine such as Elle UK(cover), Grazia, Harpers Bazaar, Vogue Italia, Marie Claire, InStyle, Sunday Times and many more and celebrities such as Victoria Beckham, Fergie, Roisin Murphy, Anna Friel, Elle Macpherson, Pink and many more.

In the UK, Harrods has secured exclusivity for the Ana Sekularac for a year and afterwards she was selling for more than five years.

She currently reside in London, UK.



Inspiration

Ana Sekularac creations are very personal and emerge from whit in herself in a state of flow- they are like tools to express who she is. For Ana creating is a part of her being. She therefore creates from internal need, constantly growing as a person and artist.

Inspiration comes from her surroundings, can be a sound that she lately translate into a shape- silhouette, a way a certain person move, or colour of the fabric...
It can be anything that put together create the story that she is ready to tell through her creations-collections.

The most important thing for her is woman itself, not the design she is wearing. If someone notice Ana's design rather then woman wearing it, it means she has not done the job right. Her creations should serve the woman not the opposite.

For Pre-Fall 2016 collection inspiration came from origami, water, movement, comfort, woman's body and sexuality. The fabric plays a very important role for Ana's creations..and usually is hand made using the finest quality threads, wool, silk and cotton..which is then shaped into the mannequin for perfect silhouette.

In this collection she used finest ottoman silk, silk organza, silk chiffon, jersey and cotton.
Ana plays with the fabric and its shapes and manages to create cheerful design with silk and cotton..Her idea is that every woman feels happy and satisfied in her creations, which is the main goal of this collection and all previous ones.