Agent Provocateur

Agent Provocateur was founded by Joe Corre and Serena Rees in 1994 opening its first boutique in Soho, London. Since that time Agent Provocateur has become an iconic globally recognized brand. Breaking new ground with every collection and rightfully earning its place as a benchmark brand in the world of lingerie, it is a brand that is confident, sensual and irreverent.

Agent Provocateur’s campaigns, cinema advertising and events have all attracted extensive media coverage. In January 2009, the video ‘Proof’ starring Kylie Minogue was named the number one cinema advert of all time in a Digital Cinema Media poll.

Now encompassing Swimwear, Beauty, Hosiery, Homeware, and Accessories in addition to lingerie, Agent Provocateur continues to excite and inspire on a global scale.

It is known for its craftsmanship, its fit, its appreciation and use of beautiful fabrics and its playfulness. Agent Provocateur’s unique brand image is renowned for being provocative and yet always leaves something to the imagination.

Agent Provocateur celebrates and empowers women.