adddress
The style of Adddress is dominated by the crossing of contemporary and experimental elements. Each collection shows a range of fresh concepts, which are grounded in spontaneous insights to shapes and forms and are worked out with great care to innovative details. The result is an elaborate blend of the cool and the casual.
The leitmotiv of the design is a conjuncture of classic/modern principles with a certain streetwise flair. In this way, the apparel is structurally innovated along specific thematic lines. With each new collection, adddress reinterprets classical elements of apparel and mixes them with experimental ones, breathing into it a fresher and more contemporary look while retaining the underlying aesthetic, as can be seen in the latest collection.
Each garment is crafted with dedication and an unflinching attentiveness to detail. There are two prêt-à-porter- and 2 flash- collections each year.
Adddress was founded at the end of 2003 by Andreea Vrajitoru after completing her degree in fashion design earlier the same year at the University of Applied Sciences in Berlin and during a stint enhancing of her practical skills in the design rooms and on the cutting floors of the popular New York fashion house, Anna Sui.